Accounting and CFO work for dental practices.
Dental is one of the few businesses where you can have your best month on paper and your tightest month in the bank. Insurance that caps, hygiene that nobody has ever measured, membership plans booked as income, and equipment debt that never shows up on the P&L. Four different reasons, four different fixes.
What the accounting actually has to do.
Dental practice accounting means handling fee-for-service and dental-insurance collections, treating in-house membership plans as the deferred revenue they are, capitalizing significant equipment properly, and tracking provider and hygiene compensation cleanly — then turning that into production-to-collections visibility and true profitability by provider.
What that means in practice. Handled loosely, a practice recognizes membership fees as income the day they're received, buries hygiene inside general payroll, and expenses a $140,000 CAD/CAM purchase instead of capitalizing it. All three make the practice look healthier than it is.
Who we work with.
Within this vertical, each segment has its own financial texture.
General & family dentistry
Production, collections, hygiene as a profit center, and overhead discipline — the core practice economics.
Specialty: ortho, oral surgery, perio
Higher equipment and case values, distinct production patterns, and a different margin profile from general dentistry.
Associate-owned & partnerships
Multi-dentist practices where associate compensation and partner economics have to be tracked cleanly enough to survive a buy-in conversation.
DSO & group practices
Practices in or building toward a dental service organization, with management fees and multi-entity consolidation.
Six things specific to dental accounting.
- Fee-for-service plus insuranceA different revenue model from medicine — out-of-pocket plus dental insurance that caps quickly, with collections spanning both.
- In-house membership plansAnnual membership fees are deferred revenue recognized over the plan year, not income on receipt. This is the most common error in dental books.
- Equipment & capital intensityOperatories, imaging, and CAD/CAM are major capital investments with depreciation and financing that belong on the balance sheet.
- Provider & hygiene compAssociate production or collections comp, and hygiene run as its own profit center, shape the P&L directly.
- DSO multi-entityManagement fees, intercompany balances, and consolidated financials for group structures.
- Tax & entity structureS-corp election, equipment deductions, and real-estate leaseback are one connected picture, not four separate decisions. We model them with you and hand your CPA clean numbers to file from.
What we know about a dental practice.
Not a list of services. A list of things you shouldn’t have to explain to us on the first call.
- Production is not profitabilityTwo practices producing the same number can take home wildly different amounts. Adjustments, write-offs, and mix decide it, and none of them show up in a production report.
- Hygiene is its own businessIt should cover its cost and contribute. We isolate hygienist wages, hygiene production, and the recall system that feeds both, so you can finally see whether it earns.
- Doctor vs. hygienist productionWhat share of revenue comes from work only you can do. It determines both your capacity ceiling and what the practice is worth without you.
- Associate economicsWhether an associate is accretive after their comp, their assistant, their chair time, and the cases they refer out. Most owners assume; few know.
- PPO reimbursement and write-offsWhat each plan actually pays against your fee schedule, plan by plan, so dropping or renegotiating one becomes arithmetic rather than nerve.
- Procedure mixWhere the margin is by procedure category, and what a shift toward or away from a category does to the bottom line.
- A/R aging and unscheduled treatmentMoney owed and money diagnosed-but-never-booked. The second is usually larger and appears on no financial statement anywhere.
- Payroll as a percentage of collectionsThe single largest overhead component. We track it against collections, not production, because production doesn’t pay anyone.
- Lab and supply expenseBenchmarked as a share of collections and watched monthly. Small numbers individually, and the first place drift shows up.
- New patient flow and valueNot just count. What a new patient is worth in the first twelve months against what you paid to get them.
- Owner compensation vs. distributionsSalary, distributions, and add-backs separated properly — the difference between what you pay yourself and what the practice actually earns.
- Practice debt and equipmentPrincipal is not an expense. We show you the bridge from profit to cash so the “where did it go” question stops recurring.
- Buying the buildingModeled as a real decision: debt service against rent, entity structure, and what it does to the practice’s value versus your personal balance sheet.
- Second locations and acquisitionsWhat the second practice does to cash before it does anything to profit, and how long the gap lasts.
- Normalized EBITDA and practice valueWhat a buyer or DSO would actually adjust, built over years of trailing financials rather than assembled the month an offer lands.
What we put in front of you every month.
Frequently asked.
How is dental bookkeeping different from regular bookkeeping?
Dental sits between healthcare and small business. Collections come from two sources with different timing, membership plans create deferred revenue, hygiene functions as a separate profit center, and equipment is a major capitalized asset. The chart of accounts has to be built around all four.
Do you handle in-house membership plans correctly?
Yes. This is usually the first thing to correct. Annual membership fees are recognized across the plan year as care is delivered, not booked as income the day the patient pays. Getting this wrong overstates profit early in the year and understates it later.
Do you do our taxes, or work with our CPA?
We do the books and the CFO work. Tax filing stays with your CPA, who works from closed, accurate financials, and we model entity and equipment decisions during the year rather than after it. If you want one firm doing all of it including the return, say so on the first call and we will point you to firms that do.
Can you work with our practice management software?
Yes. We reconcile the accounting against your PM system so production, adjustments, and collections tie out, rather than running two sets of numbers that never agree.
Do you work with DSO and group structures?
Yes. Management fees, intercompany balances, and consolidated financials across professional entities, a management company, and often a real-estate holdco.
We're thinking about a DSO offer. Can you help?
Yes. The earnings number you'll be valued on is built over years, not assembled the month an offer arrives. We'd rather start that conversation two years early than two months late.
Dental resource center.
Six guides on the financial mechanics specific to dental practices — revenue cycle, cash flow, profitability, deferred revenue, when to add finance help, and what buyers look at. Open the resource center →
Book a diagnostic coaching call.
Twenty minutes. No pitch. Tell us about the practice and what’s bothering you about the numbers. We’ll tell you honestly whether we can help, what it would cost, and what we’d fix first. If we’re not right for you, we’ll say so.
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